🚀 #4 - Newsletters? Why now? and Why 'Rocket Science'?

👋 Hey Neil here,

You might be wondering why exactly I decided to take this newsletter seriously and invested in its rebranding and marketing of it.

And why now?

The truth is I already recognized the power of newsletters a few years ago, it’s what inspired me to launch and regularly publish the Linx Newsletter ‘Big Sauce’ for almost 5 years.

But till very recently, what I didn’t realize is how much room there is to make a greater impact through connection, vulnerability, and authenticity.

Even though Linx is my brand, and the Big Sauce newsletter is something built, they aren’t ME.

Ultimately, that’s what inspired this newsletter.

I wanted a channel where I could be myself and not be limited to the topics of paid ads. Where I could build an audience that cared about me and not just the next ad course I put out.

So why the ‘Rocket Science’ theme and branding?

Before I got into the world of digital advertising, I went to school and worked as an engineer.

The branding pays homage to my roots as an aerospace engineer (some people call them rocket scientists).

Why the name “It’s not Rocket Science”?

Because I don't think you need to make business and personal growth complicated. In fact, both are simple.

However, as I have experienced, they do take a lot of time, focus, and dedication… in a lot of ways are very similar to rocket science.

Atoms — James Clear finally released an ‘Atomic Habits’ companion app to help you build habits

Speak more articulately — Great YouTube channel that helps you become a better speaker, thinker, and communicator.

S&P 500 vs Google — Ahrefs conducted a theoretical investing experiment.

Canadian Housing Crisis — Informative video on what is happening to the Canadian Housing industry presented by a long-time friend of mine.

Current Newsletter Stats:

Active Subscribers: 24
Net Revenue: $0

You did it! You made it to the end of this newsletter.
🛸
Cheers!
Neil