🚀 #5 - Youtube is changing

👋 Hey Neil here,

They say fashion is cyclical. If you pay any attention to the world of fashion you surely must have noticed that baggy pants are coming back in style. Almost as a direct rejection of the trend of skinny jeans, that took over in the late 2010s.

I think the same can be applied to what is happening on YouTube right now.

With the rise of short-form content over the last few years, we saw a spike in superficial content that was overly edited to cater to new-age engagement habits and quick dopamine hits.

This resulted in creators getting rewarded with millions of views on what could be considered flashy content with minimal substance.

However, what I am observing is that the audiences on YouTube specifically, are ‘growing up’ and becoming more sophisticated.

Like the cyclical fashion trends before them, YouTube audiences are now rejecting the ‘Mr.Beastification’ of videos.

Regardless of niche, audiences are craving authenticity and value.

They don’t want over-edited, super polished, over-the-top videos. No thumbnails that are focus-group tested and put together by a team of Photoshop experts.

They want substance and a chance to connect with a creator, not a presenter.

There’s a reason why creators like the two below are blowing up with no editing, no fancy props, simple thumbnails, and no clickbait titles.

How to Hack Cold Email Open Rates at scale (>50% Open Rate):

I send out a lot of cold emails. I do mean a lot. (200k last year) and I got an average open rate of 53%. In this video, I share how:

Free Course on Cold Facebook Outreach :

Learn to use facebook for prospecting and cold outreach. This mini-course teaches the ins and outs of my entire outreach process, as well as how to automate & delegate the entire system.

7 Productivity Tips — These are 7 productivity tips used by famous people

Free Custom Illustrations — Use this too for custom ‘humans’ illustrations for your next landing page, website, or digital product.

HR Blog — Run a team and have no clue what you are doing on the HR front? This blog is my go-to for everything regarding HR.

Letterly.app — Turn your speech into well-written text.

Current Newsletter Stats:

Active Subscribers: 34 
Net Revenue: $0

PS.

Yes, this is two emails in 1 month. It won’t normally be like this. However, I really wanted to talk about this change on YouTube as it’s happening.

If you enjoyed this edition. Please share it with your ‘best work friend’. I would appreciate it.

🛸
Cheers!
Neil